I was watching the BBC’s programme about the members of the Dragon’s Den and it was the one about Peter Jones which I’d taped. It got me thinking about whether he is creative. Of all the Dragon’s Den entrepreneurs I’ve read about or seen on television, I think Peter Jones came across as the most creative.
The overall feeling I got from the show was that he was the Dragon who most used his position to find new and different businesses which weren’t like all his others. Watching the show he really got into all the ideas people had and really seemed to enjoy the new opportunities they opened for him.
Equally, there was an interesting comment from the usual presenter of Dragon’s Den, Evan Davis. When explaining Peter’s success he outlined how one insight into being different in the distribution of mobile phones built Peter Jones’ empire.
So, while you can never say for sure, my feeling was Peter Jones is probably the most creative because he not only sees the value in new products, but also innovates in the area of his business model as well.
If you want to know more about how Peter Jones thinks, he has written a book on the subject of starting in business and leadership which you may want to read.
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