Why is there such potential for creativity and innovation on the web? A number of reasons mean the requirements for creativity are all present on the web, which makes it one of the best places to create new ideas and invent products. Consider some of the following:
· Passion – people on the web often love what they do, and often don’t take part to make money, but rather because they are just happy to be in the game. If you don’t like what you’re doing, you are much less likely to be creative and innovative.
· Different viewpoints – on the web there are so many different viewpoints and ways to look at things. If you take part in any of the various ways of communicating on the web, you won’t be able to make your opinion known without someone providing further comments, which might include support but can also be constructive criticism.
· People power – there are so many people on the web that this distributed processing power could be put to enormous use for creative purposes.
· Information – the availability of information at all levels, and the contacts to ask questions, means you can be more creative more quickly and remove blocks and technical problems to keep moving.
That’s why I think the web is potentially the biggest Innovation Engine in the world. Many businesses are unaware of the potential power of the web, and often don’t use it to full potential. I think this is because creativity and innovation are all about sharing ideas and using someone’s insight to build on. Business is used to being more protective and insular, so struggles with the web ethos of being open. But more and more people are leading the way and I think this could be a big development area for creativity. The potential has only just started being put to use.
0 comments:
Post a Comment