Blog Innovation - Market and Product Dimensions

I wrote in the last post about a thinking session on how a blogger could use the intersection between the product and market innovation dimensions.  Now, using an earlier technique I call the ‘Many Answers’ technique I thought I would do a thought experiment.  The approach is to come up with as many ways to achieve the following goal, no matter how outrageous or impossible they may seem.  It’s just a bit of fun but it may inspire you to think in different ways about your blog.

The scenario is:  I’ve created a blog about a new way to take photographs.  How would I bring in market innovation to expand out from this?  What add-ons could I provide, and what other services might my blog readers want?

Answers:

1.  Create an in-store advertising system using the photography and blogging skills for a camera shop using touch screens.

2.  Make a file sharing site describing the technique and how to do it yourself.

3.  Offer to edit other photography blogs (and drop hints about the new technique).

4.  Write for photography newsletters.

5.  Attend news worthy events and take pictures in the new style.  Start a news blog using the photography.

6.  Make an exclusive newsletter on the technique only open to people who sign up to your blog.

7.  Get your blog translated into different languages.

8.  Contact Adobe and license your new technique.  Announce the deal on your blog.

9.  Make an e-book for use on the new Sony reader.

10.  Write a real book and include a link to your blog.

11.  Start an online photography shop.  The other person points and clicks, you process the photos.

12.  Go for the Turner prize for art.

13.  Hold seminars on how to improve your blog.  Sell your pictures as enhancements.

14.  Issue a press release.

15.  Write copy for other advertisers, including your new photos as an extra.

16.  Hang up a bunch of huge posters based on your pictures with only the blog address on them.

17.  Advertise in the newspapers.

18.  Start your own gallery and invite everyone you can think of.  Use blog posts to explain the pictures.

19.  Take pictures of other people’s seminars using webcam and your technique for publicity purposes.

20.  Project your image on the moon.

Well, I’ve managed about 20, can you think of any better ones?