A great way to explore how creative you’re being in an area is to break things down in modes. What parts are there to the area you are looking at? For example, photography could be broken down to:
· Exposure
· Lighting
· Shutter speed
· Subject
· Composition
Try to pick the main areas that make up what you want to be creative about.
Are you trying new things in each area? What is something different that you would normally try? How can the areas be combined in interesting ways?
In our example above, what is a photography subject you don’t normally photograph? Go out and try taking pictures in this style. You could also think about how to apply different styles to different subjects which don’t normally go together.
The implications for business are the same. Pick a market, product or business model. Decide what its main components are and decide how these could be applied differently. How could you modify, adapt, remove or change things in each of the main areas? See if you can come up with at least 25 variations or uses for what you’re looking at. Let me know if you’ve had any real breakthroughs.
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