Creativity Rule #1: Make Connections

Creativity is connection. The most important part about creativity it to make connections to things which you wouldn't normally connect together. Many of the usual creativity techniques are based on helping you connect things in ways that you normally wouldn't do.

Why don't people just apply this every day when they have a problem? Because the human brain is made in such a way that it looks for patterns that are forming and tries to apply these to all the normal situations. This is great for your everyday life. You don't need to look for new patterns to putting on your shoes or locking the door. You do what you've always done and it works well. But when things don't work like normal, your brain struggles and need some help.

It is your brain's thinking pattern that needs breaking when you want creative thinking. So when you want a new business idea, try to connect your chosen area to something you would never think of. Next post I'll give some suggestions how to do this.