Creativity Rule #2: Get Random

If you are making the same connections you've always done, it is unlikely you'll be creative. In order to be creative you need to put things together that don't seem to go together at first, but with a bit of bending, warping and extra thinking actually make sense.



One good way to use random connections to get creative ideas is to pick a word from the dictionary and ask how your subject is like this. Open to any page, and use the first word that hits your eye. If it's too like what you want to be creative about, go to the next word. But never use another word because it is so different.



Maybe I want to be creative about blogs. And I might get the random word 'alligator'. How is a blog like an alligator? Can you think of any answers? If so, please let me know (I've got a few but that would be spoiling the fun!).