Innovation Week in Review - Hello Kitty Meets Take That

A couple of innovative things came across my radar in the last week: 

Hello Kitty Maternity Ward

The first one is the Hello Kitty maternity ward that uses the cartoon character’s image on the blankets, cribs etc.  They say it helps keep the atmosphere light and everyone is happier with the cute cartoon everywhere.  This is a perfect example of applying a successful formula somewhere beyond the normal market where you would normally find it.  I think this is an inspired move because it also helps develop the brand beyond the media cartoon to be a motherhood / childhood brand.

Take That Concert

I thought it was interesting that Take That’s television show on channel 3 was set in a circus ring with jugglers, tight rope walkers etc.  This was beyond the normal stage act with a microphone and a few bright lights (which they’ve been guilty of in the past).  Instead, they had the full circus going on in the background, with the performers taking part in the choreography at points.  Very innovative as they’ve combined two different types of show into one.

Please let me know if you’ve found any other interesting ones to add to the list.  You should forward examples like those above where an unexpected combination is put together, or where a tried and tested product is applied to an unexpected situation or market.