The E-Myth and Innovation

Are you working on your business or in it? That's the main question raised by the book The E-Myth Revisited by Michael Gerber. His main point is that many people who go into business do so because they think they can do it better than their boss. Unfortunately, the skills an employee needs are not the same as those an Entrepreneur needs, so often the business gets into trouble.

But what also struck me was the power of looking beyond the day to day workings and using your business as a way to deliver your product to your customers and clients. Your product shouldn't be the only thing you produce to client specifications. Your business model should also be geared to your client as well, and put together to provide these results without fault.

Imagine the ways you could innovate exceptional service into how you greet people, deal with their orders, deliver products and services to them and how you approach the market. These are all areas ripe for innovation that other companies, especially big ones, struggle to deal with.

So look beyond your day to day rush to 'get things done' and consider how your business could deliver predictable, exciting service to your clients even before they know (or care) what the product is.