How Do You Create an Innovation Culture?

I've been pondering this question for some time. It really can only be answered in the context of the overriding question, "How do you change any culture." There is no real set answer, as it often depends on the particular place and conventions applying to where you are.

In a company it can be even more difficult because there is self interest to consider, as well as the culture at large. One way to start creating a culture of innovation is, therefore, to award those who have new ideas and make it difficult for those who defend the status quo. Unfortunately, by the nature of what a corporation is, often the rewards flow the other way around.

Normally, when there is an issue in this area, it is for a few reasons:

• Employees don't understand the value of innovation. Or, if they do, it is understood in the context of the company as a whole rather than for them as an individual. Why should they take on the risk when they could lose their jobs? Let someone else be creative.
• Leadership does not exist on the issue, or is inconsistent in its message. Are new ideas really cherished and nurtured? Is time given for creating ideas, or does the CEO talk about innovation and then drive you to make sales calls all day?

There are no easy answers. Most people don't understand innovation, so put their heads in the sand. But I think with the Internet beginning to break down normal means of communication and where China and India are creating a massive work force of talented and creative people, change is going to happen quickly and before anyone is ready for it.