At a recent business event, the guest speaker was Peter Jones, one of the dragons on Dragons Den and multi-millionaire telecoms guru. He was asked why there aren’t more entrepreneurs in the UK. His answer was, ‘lack of a clear focus’ on what people wanted. He said many people have great business ideas, but they don’t take them forward to completion.
I think the same can be said about innovation in general. If you don’t know where your company is going and what your customers need, you will find it hard to execute ideas. The funny thing is you may think you are very innovative because you’re generating lots of ideas. But without the focus on the ideas which will take you forward, you are really just making busy work.
Do you have a focus for your innovation? Have you clearly decided where you want to proceed, and what new products will get you there?
0 comments:
Post a Comment